What does outsourcing your marketing mean?
Outsourcing your marketing means that you hire a marketing professional to handle (a part of) your marketing activities. When thinking of outsourcing marketing, the first thing that comes to mind might be to hire a marketing expert in branding, advertising or website design. While these are great examples of marketing tasks which can be outsourced, a large part of your marketing activities are dependent on having great content. Therefore you might want to explore outsourcing “creative” marketing tasks such as copywriting, organic content creation and community management.
4 reasons your small business should consider outsourcing “creative” marketing tasks
1. Gain more time in your calendar for other tasks
Small businesses often have one or few employees with a very packed calendar. When building up your business, your energy is divided across many different aspects and you want to make each part of your business as perfect as possible to set yourself up for success. Writing copy for your website, creating concepts for blogposts and maintaining your social media channels can consume a large part of your day-to-day business, which you could be spending on your core business activities. As a small business, it is vital to distribute your time & energy in the most efficient way, and it can be a huge help to outsource parts of your day-to-day tasks to experts in that field.
2. Ensure your brand is presented in a consistent, professional way
As a business owner, you are the expert in your product or services. You will know all the ins- and outs in your field, but you might not know where to start when you have to build up your brand and start writing content for your website or social media. Creating a recognisable brand and bringing across what you are offering is very important, because you want your customers to be able to find you. Your brand should be trustworthy, professional and tapping into your target group’s needs. Marketing experts can help you create your brand based on your vision.
3. Get a better return on investment
One of the key things to consider in a small business is your return on investment (ROI). Since marketing can take up a lot of resources, you want to ensure that you get the best ROI. Let me share a secret with you: it all comes down to having great content. In order to get the most out of your website, social media and advertisements, your content and copy has to speak to your target audience. The goal is to entice your audience, and get them to engage with your content, whether that is paid or organic content. The trick is to create compelling content, that is consistent with your brand, so that your target audience
4. Learn valuable tips & tricks from experts
When owning a small business, you will have a natural curiosity in activities which will lead to your success. Working with marketing experts for a certain period of time can be a valuable learning experience. You will start to recognise what type of content works best for your brand, how you can formulate your messaging so that it fits your brand and gain a deeper understanding of the value of marketing. By investing some of your resources in collaborating with a marketing expert,
Do you have any questions about outsourcing your marketing? Feel free to contact me via the contact form.
